Today we’ll be talking about something that many experienced auctioneers have discovered on their own– the stack size you list on the auction house has an effect on your profits and sales volumes. There are many types of things that you’ll find yourself selling as you get more involved in making gold on the AH, and most of them are being bought by people who need more than one, but less than a stack.
The buyers for whatever product you’re marketing are motivated mostly by price, however also by convenience. If a buyer needs a stack of 3, say, Infinite Dusts, unless you provide them with the choice of buying a stack of three, they need to choose between 3 singles or a stack that would leave them with leftovers. If the prices are the same, they’ll typically go for avoiding leftovers. Many will even pay more for singles to they can avoid leftovers. You also have to factor in that many of them use the default AH interface, complete with its horrible sorting, so they may just buy the singles to avoid having to page through to the stack size they want.
How should you use this to make more gold? You can provide the service of pre-packaging your wares in a variety of stack sizes. The skill comes in when you’re trying to decide what sizes to offer, how much of each size you should list, and what prices you should use. Here are some rules of thumb:
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